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PSA, or Professional Services Automation, is software that helps businesses manage and streamline their service operations. It includes tools for project management, time tracking, billing, resource allocation, and customer relationship management. By centralizing these functions, PSA helps organizations improve efficiency, reduce errors, and gain better insights into their operations. This leads to more accurate project delivery, improved client satisfaction, and increased profitability. PSA is especially useful for companies in consulting, IT services, and other professional service industries.