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Scrum is an Agile framework used for managing and completing complex projects. It breaks work into short cycles called sprints, typically lasting 2-4 weeks, allowing teams to deliver small, incremental improvements. In Scrum, teams hold regular meetings to plan, review progress, and adjust as needed. Key roles in Scrum include the Product Owner, Scrum Master, and Development Team, each with specific responsibilities to ensure the project stays on track. This method promotes collaboration, flexibility, and continuous improvement, helping teams deliver high-quality results efficiently.